Subject Core Courses (SEMESTER 3)
SEMESTER - III
SEMESTER - III
Specialization: Marketing Management
i. Contemporary Marketing Research
This subject core course targets towards the understanding of marketing research from both user's (management) and doer's (the researchers) perspective. Evaluating a research proposal & understand the quality of research studies. Understanding the basic skills to conduct professional marketing research. Applying the business research tools in Marketing decision making.
This subject core course targets to understanding the importance of consumer behavior in Marketing. Reviewing the environmental and individual influences on consumers. Analysing to understand the consumer behavior in Indian context.
Specialization: Financial Management
i. Direct Taxation
This subject core course targets to understanding the basic concepts in Income Tax Act, 1961. Calculating the Gross Total Income and Tax Liability of an Individual. Getting familiarize with online filling of various forms and Returns.
ii. Financial System of India, Markets and Services
This subject core course targets to understanding the concepts & practical dynamics of the Indian Financial System, Markets, Institution and Financial Services.
Specialization: Human Resource Management
i. Labour & Social Security Laws
This subject core course targets to understanding the rationale behind labour laws, important provisions of various labour laws, and implementation of the laws.
ii. Human Resource Accounting & Compensation Management
This subject core course targets to understanding the concepts related to human resource accounting & compensation management. Illustrating the human resource accounting & compensation management for employees.
Specialization: Operations Management
i. Planning & Control of Operations
This subject core course targets to understand the overview of Planning & Control of Operations. Explaining the role of forecasting in the operations planning process. Analysing the need for aggregate planning and the steps in aggregate planning. Evaluating the capacity planning done in organizations and what is its relationship with MRP. Understanding the importance of scheduling in operations management.
ii. Inventory Management
This subject core course targets to understanding of various aspects of inventory. Explaining the impact of types of inventory costs on inventory management decisions and the principles of JIT.
Specialization: Supply Chain Management
i. Essentials of Supply Chain Management
This subject core course targets to understanding how supply chain impacts all areas of the firm. Learning the basic concepts of supply chain management. Identifying the supply chain’s linkages with customer value.
ii. Logistics Management
This subject core course targets to understanding the role and importance of logistics in modern day economy. Analysing the relationship between logistics and other functional areas. Contrasting the logistics systems from different perspectives to meet the desired corporate objectives.
Specialization: International Business Management
i. International Business Economics
This subject core course targets to understanding the current issues in International Business Economics. Familiarizing students with the cross –cultural behaviour and its management for successful operations of the International firms. Formulating the strategies compatible with laws and governing international business operations.
ii. Export Documentation and Procedures
This subject core course targets to describing the policy, procedures, and documentation relating to foreign trade operations. Knowing the Major export promotion schemes in India.
Specialization: Information Technology Management
i. I T Management and Cyber Laws
This subject core course targets to understanding legal provisions of Information Technology Act, 2000. Knowing the Case Law and practical ramifications of the Act. Developing an understanding about the managerial aspects so as to use Information technology effectively and efficiently. Distinguishing the IT Management as an independent and important field of work, different from IT for Management.
ii. E-Business and Business Intelligence
This subject core course targets to understanding the e-Business as a significant business segment of the future. Building the capacity to initiate/lead an e-business venture/ business segment. Understanding the principles of BI and Analytics at conceptual level. Developing the skills required to design BI and Analytics projects.
Specialization: Rural & Agribusiness Management
i. Agriculture and Indian Economy
This subject core course targets to understanding the environment in which the agri-business is conducted. Compare & Contrast the micro and macro environmental forces and their impact on agri-business.
ii. Rural Marketing I
This subject core course targets on understanding the issues & challenges in the rural markets. Analysing the marketing environment, consumer behaviour, distribution channels, marketing strategies, etc. in the context of rural markets in India.