top of page

MBA SPECIALIZATIONS

Add on Courses

Add on Courses

 Managerial Accounting: 

 

This core course targets at the root level understanding of Accounting, Financial Statements, Cost Accounting, Marginal Costing, Budgetary Control, and Standard Costing. Find out the Meaning, Principles, Advantages, and Limitations of Short Term Business Decision Techniques. Learn & practice the actual application of accounts by solving the numerical Problems on Final Accounts of Sole Proprietary Firm, Preparation of Cost Sheet, Marginal Costing, and Short-Term Business Decisions, Raw Material Purchase & Procurement Budget, Cash Budget, Flexible Budget, Material Variances, and Labour Variances.

 

 Organizational Behaviour: 

 

This core course targets the key concepts of behavioral dynamics at the workplace, especially at the individual & team level. The course aims to provide a basic level of understanding of how managers should behave in order to motivate and control employees. Articulate aspects of organizational culture and interpret cultural diversity. Build people and leadership skills essential for managerial success. Analyze the causes of conflict and outline conflict management strategies that managers can use to resolve organizational conflict effectively. Also, evaluate the significance of interpersonal relationships for organizational effectiveness. Applying the techniques of conflict management and subsequently the stress management.

Economic Analysis for Business Decisions:

This core course targets the most important factor of business management about understanding the reasons for the existence of firms and their decision making goals. Applying the concepts of Demand, Supply, Demand Forecasting, Supply & Market Equilibrium, and their determinants. Analyze the cost function and the difference between short-run and long-run cost function & establish the relationship between production function and cost function. Study the effect of non-price factors on products and services of monopolistic and oligopoly firms. Design competition strategies, including costing, pricing, product differentiation, and market environment according to the natures of products, the market structures, and Business Cycles.

 Economic Analysis for Business Decisions: 

 

This core course targets the most important factor of business management about understanding the reasons for the existence of firms and their decision making goals. Applying the concepts of Demand, Supply, Demand Forecasting, Supply & Market Equilibrium, and their determinants. Analyze the cost function and the difference between short-run and long-run cost function & establish the relationship between production function and cost function. Study the effect of non-price factors on products and services of monopolistic and oligopoly firms. Design competition strategies, including costing, pricing, product differentiation, and market environment according to the natures of products, the market structures, and Business Cycles.

 

 Business Research Methods: 

 

This core course targets the concepts of scientific business research. The course also aims to provide an understanding of the various types of measurement scales & attitude scaling techniques and their application in the context of business research. Design a variety of data collection instruments for contemporary business research issues and apply the principles of sampling and sample size determination to contemporary business research problems. Analyze and diagrammatically present quantitative data and derive actionable inferences from the same from a decision making perspective. Construct different types of testable hypotheses and interpret the statistical test outcomes. Formulate alternative research designs for a real-life business research problem and discuss the pros and cons of each design.

 

 Basics of Marketing: 

 

This core course targets terms & concepts in marketing and the various company orientation towards the market place. Provides an understanding of the various components of the marketing environment of a firm and explains the same. Applying the principles of segmentation, targeting, and positioning to real-world marketing offering to commodities, goods, services, e-products/e-services. Analyzing the journey of consumer behavior into various components and differentiate between various buying roles for a real-world marketing offering like the above-mentioned services. To develop and describe the marketing mix for real-world marketing offerings. Elaborate on the various types of Product Life Cycles and relate them with the marketing mix in the context of real-world marketing offerings (commodities, goods, services, e-products/ e-services.).

 

 Digital Business: 

 

This core course targets on affirming how important digital technologies are for the success of the business. The course aims to provide the conceptual framework of e-commerce, mobile commerce & social commerce. Help understand the impact of information, mobile, social, digital, IoT, and related technologies on society, markets & commerce. Elucidate value creation & competitive advantage in a digital Business environment. Analyze the changing role of intermediaries, changing the nature of supply chain and payment systems in the online and offline world, and also learn how to classify the prevalent digital business models into various groups and outline their benefits and limitations. Identify the various applications of Digital Business in the present-day world.

 

 Marketing Management: 

 

This core course targets the terms associated with the 4 Ps of marketing i.e. Product, Price, Place, and Promotion. Understand the various approaches to pricing for a real-world marketing offering (commodities, goods, services, e-products/ e-services). Apply an understanding of various channel options for a real-world marketing offering. Analyze the product line of a real-world marketing offering (commodities, goods, services, e-products/ e-services). Evaluate the role of various communication mix elements. Creating a marketing plan for a real-world marketing offering (commodities, goods, services, e-products/ e-services).

 

 Financial Management: 

 

This core course targets the basic concepts related to Financial Management, Various techniques of Financial Statement Analysis, Working Capital, Capital Structure, Leverages, and Capital Budgeting. Analyzing multiple factors to evaluate the financial position of the firm, estimate working capital required, decide the ideal capital structure, and evaluate various project proposals. Evaluating impact of business decisions on Financial Statements, Working Capital, Capital Structure, and Capital Budgeting of the firm. Learn to solve numerical problems on Common Size & Comparative Statements, Trend Analysis, Ratio Analysis (Calculation of ratios plus its interpretation), Estimation of the working capital requirement (Total Cost Method & Cash Cost Method), Operating Cycle, Measurement of Specific Cost (Cost of Equity, Preference, Retained Earnings and Debt) and WACC, Capital Structure, Leverages, Capital Budgeting (ARR, Payback Period, Discounted Payback Period, NPV, PI & IRR).

 

 Human Resources Management: 

 

This core course targets one of the most important pillars of the business. The topic describes who the real asset for the company is. Explain the role of the Human Resource Function in an Organization. Demonstrate the use of different appraisal and training methods in an Organization. Analyze the compensation strategies of an organization. Evaluate the sample job descriptions and job specifications for contemporary entry-level roles in real-world organizations. Identify the emerging trends in Human Resource Management.

 

 

 Operations & Supply Chain Management: 

 

This core course targets the basics of Production, Operations, Services, Supply Chain, and Quality Management. Understand the process characteristics & their linkages with process-product matrix in a real-world context and the various dimensions of production planning and control and their inter-linkages with forecasting. Apply inventory levels and order quantities and make use of various inventory classification methods. Analyzing a typical Supply Chain Model for a product/service and illustrate the linkages with Customer Issues, Logistics, and Business Issues in a real-world context.

 Basic Digital Marketing:   

 

Digital marketing certification course will provide you with a comprehensive overview and advanced knowledge of the significant digital marketing domains, as well as real-world projects to help you develop domain experience and become industry-ready. To prepare you for a job, you'll be introduced to digital marketing technologies, gain considerable project experience, and complete a digital marketing capstone project. You will obtain a digital marketing certificate once you have completed this digital marketing training programme, certifying that you have gained the skill set of a Digital Marketing Specialist and validating your competence to lead digital marketing initiatives in your organisation.

 Basic Tableau:   

 

Tableau course targets the most important factor of business analytics Tableau Software is a tool that helps make Big Data small, and small data insightful and actionable. The main use of tableau software is to help people see and understand their data. Tableau tool can handle the massive amount of data and can produce reports without affecting the performance of the network. Tableau tool is easy to use regularly. It can make data a simple visualization, making it easy to understand. Tableau tool used for data analysis and business intelligence.

 Advance Digital Marketing:   

Digital marketing certification course will provide you with a comprehensive overview and advanced knowledge of the significant digital marketing domains, as well as real-world projects to help you develop domain experience and become industry-ready. To prepare you for a job, you'll be introduced to digital marketing technologies, gain considerable project experience, and complete a digital marketing capstone project. You will obtain a digital marketing certificate once you have completed this digital marketing training programme, certifying that you have gained the skill set of a Digital Marketing Specialist and validating your competence to lead digital marketing initiatives in your organisation.

 Advance Tableau:   

Tableau course targets the most important factor of business analytics Tableau Software is a tool that helps make Big Data small, and small data insightful and actionable. The main use of tableau software is to help people see and understand their data. Tableau tool can handle the massive amount of data and can produce reports without affecting the performance of the network. Tableau tool is easy to use regularly. It can make data a simple visualization, making it easy to understand. Tableau tool used for data analysis and business intelligence.

Managerial Accounting
Organizational Behaviour
Business Research Methods
Basics of Marketing
Digital Business
Marketing Management
Financial Management
Human Resources Management
Operations & Supply Chain Management
Economic Analysis for Business Decisions
Basic Digital Marketing
Basic Tableau
Advance Digital Marketing
Advance Tableau
bottom of page