Subject Core Courses (SEMESTER 4)
SEMESTER - IV
SEMESTER - IV
Specialization: Marketing Management
i. Services Marketing
This subject core course targets on understanding the significance of services marketing in the global economy. Developing the deeper aspects of the successful services marketing. Analysing the challenges and opportunities in services marketing.
ii. Sales and Distribution Management
This subject core course targets on understanding the components of sales and distribution management. Knowing the various facets of the job of a sales manager. Evaluating the decision making aspects and implementation of decisions in the sales and distribution management.
Specialization: Financial Management
i. Indirect Taxation
This subject core course targets to understanding the basic concepts in various Indirect Tax Acts and procedural part of Indirect Taxes. Getting acquainted with the online filling of various Forms & Returns.
ii. International Finance
This subject core course targets to getting familiar with the operations in the foreign exchange markets. Understanding the complexities of managing finance of multinational firm. Analysing the importance of the regulatory framework within which international financial transactions with special reference to India.
Specialization: Human Resource Management
i. Employment Relations (ER)
This subject core course targets to understanding the Concept, Philosophy, Approaches of Employment Relations. Knowing the laws governing the Employment Relations laws. Classifying the role of Government, Society, and Trade Union in ER.
ii. Strategic Human Resource Management
This subject core course targets to understanding the HR implications of organizational strategies. Knowing the various terms used to define strategy & its process. Analysing the Human Resource strategies in Indian & global perspective.
Specialization: Operations Management
i. Operations Strategy and Research
This subject core course targets to understanding the key role of operations in bringing about the growth and profitability of organizations. Knowing ideas, concepts, and principles in operations strategy. Analysing the use of quantitative tools in solving typical Operations Domain Problems.
ii. Total Quality Management
This subject core course targets to understanding various perspectives on Quality and various contributors to Quality. Illustrating the various QC tools. Knowing the frameworks of Global Quality Awards.
Specialization: Supply Chain Management
i. Strategic Supply Chain Management
This subject core course targets to understanding the role and objective of the Strategic Supply Chain Management. Recognizing the role and importance of strategic partnerships and alliances in Supply Chain Management. Analysing the increasing scope of Supply Chain Management and its future challenges.
ii. Knowledge Management in Supply Chains
This subject core course targets to knowing the Supply Chain Systems Classification. Understanding the role of IT as an enabler of Supply Chain Management for today’s businesses.
Specialization: International Business Management
i. International Business Environment
This subject core course targets to understanding the nature scope and structure of International Business. Knowing various policy perspective in international regulatory environment. Recognizing the influence of various environmental factors on international business operations.
ii. Indian Economy and Trade Dependencies
This subject core course targets to understanding the diversity of issues prevalent in the Indian Economy. Knowing the trade related issues of the Indian Economy. Analysing the importance of trade in the present globalized era.
Specialization: Information Technology
i. Software Project Management
This subject core course targets to understanding the different aspects of Software Project Management practices under the IT Management.
ii. Enterprise Resource Planning (ERP)
This subject core course targets to knowing the basic and advanced features of ERP, ERP Architecture, ERP Need Analysis – Return on Investment for ERP. Understanding the operational aspects of ERP implementation and support. Analysing through case studies the practical aspects of ERP in various industries.
Specialization: Rural & Agribusiness Management
i. Rural Credit and Finance
This subject core course targets to understanding various facets of agricultural credit in Indian rural market. Knowing the relationship between and the institutional structural bodies and their linkages with rural credit. Classifying Rural Finance and Microfinance, their approach, delivery channels and actors involved, and linkages, Triangle of microfinance and the role of BDS in rural finance.
ii. Rural Marketing II
This subject core course targets to knowing the issues regarding rural marketing mix. Understanding the Product, Pricing, Promotion, and Distribution Strategies. Analysing the rise of organized retailing, agri-company retail outlets, PPP models, E Tailing.